Pure, Organic Skin Care & Makeup

Discover our clean, vegan, and Idaho-made skincare and cosmetics that support your natural beauty and wellness goals.

Our mission

At the heart of our collaboration between JustPureMinerals, Biz 2 Market, llc – BeWellBoise.org and Borah Botanicals is a commitment to natural beauty. We focus on providing clean, vegan, and USA-made skincare and makeup that is gentle on your skin and the environment. Our products are crafted in Idaho, supporting local communities while delivering effective, all-natural solutions.

This is a shot of Amethyst crystals, sage leaves, and a mask or back-of-hands gel treatment in a ceramic dish, seen on a t...

Services

Personalized natural skincare advice and product recommendations.

Reviews

Rating: 5 out of 5.

I love how pure and effective this skincare is. It’s made my skin feel refreshed and truly radiant!

Testimonial generated by AI

Rating: 4 out of 5.

Finally, skincare that is cruelty-free, vegan, and made in the USA. I trust this brand completely!

Testimonial generated by AI

Rating: 4 out of 5.

My skin has never looked better since I started using these all-natural products. Highly recommend for anyone seeking clean beauty.

Testimonial generated by AI

Rating: 5 out of 5.

Authentic, organic, and gentle on my skin. I appreciate the transparency and quality of these products.

Testimonial generated by AI