Our journey with natural skincare, Makeup, Essential Oils & More
Born from a passion for purity, we teamed up to bring you skincare products that are as clean and natural as they come, made right here in Idaho.
Our Roots in Natural Skincare, Makeup, ESSENTIAL oils, essence & BODY CARE products
Our collaboration is built on a shared commitment to clean, organic ingredients. We believe in creating products that nurture your skin while respecting the environment, using only the finest natural and vegan components sourced locally in Idaho and across the USA.
Meet Our Team
Sheena L. Dance Mulholland, MBA
Founder & CEO
Our Founder & CEO brings over 20 years of experience in advertising, marketing, holistic health and skincare, passionate about transparency and natural beauty.
Emily stanton
Owner, CEO
JustPureMinerals.com
The Product Development Lead has a deep expertise in organic formulations and works tirelessly to create clean, effective products.
Nichelle fowler
Founder,CEO
BorahBotanicals.com & BeWellFest.com
Our Quality Assurance Specialist ensures every batch meets the highest standards of safety, purity, and efficacy.
SaunaBoise.com
Co-Founder, CEO
The Marketing Director is dedicated to educating consumers about the benefits of clean, vegan skincare through transparent storytelling and all the before of a wood fired sauna that’s delivered anywhere in the Treasure Valley!